Often Small Businesses’ Sales Teams Make Big Mistakes, and Here Shweiki Media Presents a Must-Watch Webinar on the Five Worst Sales Habits and How to Correct Them Now


Austin, TX (PRWEB) June 12, 2013

Its undeniable that a business should always be moving forward. If one is doing well, they should use their market advantage to leverage their next step forward, while when one is finds their business grinding through a rough patch, they need to learn from their mistakes and implement adjustments to fail forward. Often theres a problem of sales stagnation, and most small businesses’ biggest problems lie in not fully recognizing their weaknesses.

Here Shweiki Media teams up with Ryan Dohrn of Brain Swell Media and 360 Ad Sales Training to present a webinar explaining five mistakes that sales teams make and how they can remedy them and take back control of sales success.

Mistake #1: Selling Issue by Issue

The main goal of any publishing company should be to strike a long-term relationship with clients, yet often sales teams lose themselves when they strictly sell issue to issue. Content is king, but its not necessarily why customers buy. Advertisers often buy space in publications because of the potential audience. Qualifying/un-qualifying leads based on a certain issue is not only short-sided, but it misses the point of why the advertiser is interested in the first place.

MISTAKE #2: Leaving Really Bad Voicemails

The second thing that unsuccessful sales reps do poorly is leave unplanned voicemails. It can be estimated that the average advertiser listens to voicemails in 1.5 sec increments. Much like first impressions, a bad voicemail almost always results in an unsuccessful sell. One recommended technique is creating a voicemail template and practicing it until the rep is as comfortable and confident leaving it as they are making a regular sales pitch.

Mistake #3: Writing Really Bad Emails

Sales reps can mess up emails as easily as they can voicemail messages. The main mistake inexperienced reps make is overloading the reader with information. Its important to remember, as a rep, that advertisers are busy as well.

Tips for successful emailing:

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